Inman AM: Tips to segment your online audience

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ADVERTISEMENT ATTENTION BROKERS: 87% of buyers look for homes online, so lock them up as active prospects for your agents. GET YOUR "INTERNET MARKETING FOR BROKERS" WHITE PAPER NOW TODAY'S TOP STORIES = Premium Member News - Join Now » Tuesday, March 08, 2011 Tips to segment your online audience By GAHLORD DEWALD In the chatter of online marketing tools -- buy this, get that, need to have, gotta have -- the purpose is often unclear. Sure, I suppose having all the newest tools might make you seem ... newer? Cooler? More on top of trends? Who knows. What matters is how you reach customers and homebuyers. Another thing that matters ... More » Short sales fluster California Realtors Survey: Half of attempts to get borrowers out of underwater homes fail Smarter Agent acquires Toor.me Mobile property sites will include ability to download Smarter Agent app 5 factors that affect home values Today's buyers are less willing to overlook 'incurable' defects More News » REAL ESTATE PAY in 2011: An Inman News survey "Sellers seem less likely to negotiate commission if you can prove results." --Anonymous Take the Survey: chance to win $250 gift card » FEATURED COLUMNIST: Steve Bergsman Israelis eye low-risk U.S. real estate Overseas investors flock to Memphis real estate House hunters: know your school boundaries More Steve Bergsman »	ADVERTISEMENT Are You Getting Beat Up By Your Real Estate Career?No Other Coach, Trainer or Consultant Will Tell You the Unvarnished Truth About What it Takes NOW to Work With Buyers and Sellers – Without Cutting Commissions or Otherwise Being Abused. Learn the Plain, Honest Truth About How to Succeed in Today's Market ... continued
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